The Impact of Agricultural TV Programming Components on Farmers’ Satisfaction

The research aimed to analyze the impact of structural components on the performance of agricultural television networks’ programming from the views of beneficiaries of Khorasan Razavi, Kerman, and Markazi. The statistical community of this study consisted of farmers from three villages in three provinces of Khorasan Razavi (privileged), Markazi (less privileged) and Kerman (underprivileged) including 280 individuals of which 221 were identified as sample size according to Morgan Stanely Matrix used. Survey sampling methodology employed was simple random sampling and data was gathered through questionnaires. validity confirmed by a panel of experts and its reliability was approved using Cronbach's alpha (α=0/77) coefficient. The SPSS21 software and the Spearman correlation coefficient and regression were used for data analysis. The results showed that in Markazi and KhorasanRazavi provinces, the structure, content, and in Kerman province compliance with customs, culture and traditions were the highest priority. It also showed that there is a positive and meaningful relation at one percent level among all the components, including programming structure and television network performance and three components of broadcast time, programming structure and content, define 41% of the variance of television network performance.