Strategic Planning of Knowledge-Based Companies on the Basis of SWOT Model for South Khorasan Province of Iran

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Article Type:
VeiwPoint/Opinion/Perspective (دارای رتبه معتبر)
Abstract:

The aim of this study is strategic planning of knowledge-based companies on the basis of SWOT Model. The present study is conducted with an applied purpose and with descriptive-analytical method. It is a field study when data collection is considered. The data has been collected through a questionnaire made by the researcher. The study sample consisted of 228 cooperatives of South Khorasan province of Iran. The data has been extracted using SPSS software and analyzed using SWOT model. The results of the present study indicate that the companies in the cooperative sector of South Khorasan province are in a low level in respect of becoming knowledge-based. Therefore, in the current circumstances, the matching power with indices of becoming knowledge-based for the current status of the surveyed companies is less than 30 percent. Therefore, it seems that educational assessment and planning is needed to promote the knowledge-based indices in cooperative sector of South Khorasan province. It can ensure a promising future for these cooperatives in Iran's 20-year vision plan, resistive economy, knowledge-based products, self-sufficiency, employment, and entrepreneurship. Finally, some suggestions for the cooperatives of South Khorasan province have been presented with regard to the four strategies of SWOT model.

Language:
Persian
Published:
Management tomorrow, Volume:18 Issue: 61, 2020
Pages:
181 to 192
magiran.com/p2106921  
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