Strategic Management of Shahriar Recreational Tourism Development Based on PESTEL Model

Today tourism is an inseparable pillar in human life and by technology development, flextime and teleworking decreasing, necessity to travel increased in conclusion Recreation tourism is one of the most low-cost kinds and also recreation tourism(daily)is divided to agronomy tourism, urban tourism, rural tourism and etc. that people can enjoy it in a daily trip. The region we survey in this research is "Shahriar" that has a close confederacy with its villages, and in addition there are many gardens inside the town. So we can have a confederate region of urban, rural and agronomy tourism with each other And use the mixture of these three kinds of tourism to develop the region in tourism filed for increasing people's economy, social, welfery situation, to blockage destroying gardens, and capable agronomy fileds. Because this research wants to find the solutions for boom the recreation tourism just describes the things that are found in documents, resources and questionnaires. The present study is categorized in descriptive survey research type, and is analyzed via excel, Arc Gis software programs and SWOT and PESTEL models. The surveys and results indicate that Shahriar county has tourist attraction potentiality, and the best strategy with the score of 2/541from the internal factors and 2/530 from the external ones, is categorized in offensive strategy. Given the benefits Given the strengthening points, we can highly benefit from the opportunities.