An Educational Model for Creating Entrepreneurial Attitudes among Employees of the Banking Industry

This study is aimed at developing a training model to foster entrepreneurial attitudes among bank employees. Since entrepreneurship education leads to a positive perception of entrepreneurship such as the attitudes of individuals, the present study seeks to enhance entrepreneurial attitudes among bank employees by providing training. This study, by using a qualitative approach based on Grounded theory, was conducted through theoretical sampling and data gathering from among 18 experts in Iranian Bank-e-Tejarat as well as experts in Banking Education and Human Resources. Also, the data were analyzed using interview tools during three common coding steps in the Strauss and Corbin approach. The resulted model proposes, provided that preconditions of entrepreneurship education are at hand, and using a specific educational content, and applying both educational and executive strategies identified in this study that are affected by the executive and macro-level environment, the level of entrepreneurial attitudes in organization improves. This improvement leads to innovations, change in existing services, gaining job skills by employees, new market entries and successful exploitation of opportunities appear for the bank .The major theoretical contribution of this study is to identify training-executive strategies that lead to the creation and strengthening of entrepreneurial attitudes among employees in the banking industry.