Applying PANDA Decision Making Strategy in Crisis: Focusing on the Corona Crisis in Iran

Crises are always the hardest test for every management theory. There are few management theories that work in the face of severe crises. As a result, organizations and managers in practice, during major crises, suspend many of their functions, dimensions and tasks. Meanwhile, the field of decision-making has a special status, because this field can’t be closed at all. Accordingly, practical theories of decision making in crisis are one of the most essential needs of any organization in times of crisis. In this regard, we tried to explain the application of PANDA decision-making strategy in critical situations. To this end, the corona crisis was chosen as the focus area. The Corona crisis, as one of the most important human crises that is currently affecting the whole world, is the best option for this purpose. In order to narrow the scope of the research, the decisions of the National Anti-Corona Headquarters of Iran were selected as our cases. Therefore, multiple case study method was selected as the method of the present study. The results of this study show that the characteristics of consequentialism, multiple feedback, speed of action and systematic attitude are the four main characteristics of Panda method that make this method especially suitable for critical situations.