Investigating the Impact of E-Commerce on Export Development (Case Study: Pharmaceutical Industry in Mashhad)

Today, modern technologies have affected almost every aspect of human life, leading to dramatic changes in the field of business. Commercial and e-commerce solutions facilitate trade and enable the completion of business processes for export and import in a minimum of time and cost. The present study is applied in terms of purpose and descriptive-analytical method using a questionnaire. The purpose of this study is to investigate the impact of e-commerce on export development. The statistical population of the study was experts and professors in the field of export and the number of samples was 100 males. The validity of the questionnaire questions was confirmed by professors and experts in the field of business management, its reliability was calculated by Cronbach's alpha test of 0.79. This questionnaire, after confirming and determining its validity and reliability, was distributed by the researcher among experts and professors in the field of export in Mashhad by simple random sampling method. SPSS software was used to analyze the data obtained from the questionnaire. Kolmogorov-Smirnov test showed that the data were abnormal. Therefore, a simple linear regression test was used to test the research hypotheses. The results of data analysis showed that e-commerce with Beta coefficient = 0.864 has a positive and significant effect on export development. The positive regression number (R = 0.864) also meant that there was a direct relationship between e-commerce (dependent variable) and export development (independent variable). In general, the results of simple linear regression test confirmed all research hypotheses.