A survey the Impact of Store Features and quality of service on Spatial attachment (Case study: Azerbaijani grocery stores in Ardabil)

Today, each customer has its own unique value, and companies must struggle to gain more market share in a fixedor declining market. Among these, the characteristics of the store and the quality of services as an integral part of these areas and has a key role in its implementation, and on the other hand, research shows that spatial attachment can help retain customers and thus profitability. Accordingly, the present study investigates the effect of store features and service quality on spatial attachment in Azerbaijani grocery stores. Customers of Azerbaijani stores in Ardabil constitute the statistical population of the research.The sample size is 483people. For this purpose, a simple random sampling method was used to distribute the questionnaire. Variables were measured by a standard questionnaire and its validity was assessed based on face and content methods to evaluate the adequacy of data from the KMO index and its reliability with Cronbach's alpha coefficient. The research model test was based on structural equation modeling using LISREL85.3software. The results show that store features have a positive andsignificant effect on spatial attachment. Also, the positive and significant effect of service quality on spatial attachment in Azerbaijani grocery stores was confirmed.