Tools For Measuring And Managing Intangible Assets

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

In the new millennium, to achieve its strategic goals, every organization needs to identify and classify a series of intangible competencies, capabilities and assets, the types of which will be examined in the present study. The importance of intangible assets has increased to the extent that At present, most companies need their relative superiority in intangible assets for their competitive advantage over other companies. . Most organizations can provide accurate information about their tangible assets such as land, buildings, machinery and equipment, but usually never a formal history of their intangible assets such as trademarks, R&D costs and human resources of the organization or expenses incurred for breeding and Training of experts and the amount of lost expenses is one of the weaknesses of the current accounting system. In this study, we first examine the role and importance of intangible assets in a company's assets and then four main methods for measuring intangible assets. We present human resource accounting, economic value added, and balanced scorecard, each of which has its own characteristics, respectively.

Language:
Persian
Published:
Journal of Advertising and Sales Management, Volume:1 Issue: 4, 2021
Pages:
70 to 86
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