The functional analysis of color to attract of television program audience in Tehran

The first motivation and formation of picture, is attract audience and provide the meaning and feeling of satisfaction, according the characteristics of form and color in the stage. In addition contrast, composition and homogeneity of shapes and colors in color or black and white filmswith specific tonality, can be used in special characteristics picture with perception of psychological effects of colors. Choosing the correct color for characteristics of subjects is influenced completely. This study attempts to influence the color of the image according to thetype of television programs. The aim of research is analytical and descriptive method. Data were collected by the library and field research method by preparing is the questionnaire. The number of sample is 200 with 5% error, using formula calculated by Cochran. The Scope of the studypopulation is also audience television programs in Tehran. This research shows that the colors in the picture as a strong element, it is most efficient in terms of television audience.