Analysis of Behavioral Economics in Quranic Verses

The everyday social behavior of human beings has always been accompanied by ethical decisions such as financial and humanitarian assistance to the needy, respect for the rights, respect for the rights of others without prohibitive laws, etc. These actions illustrate behavior that is inconsistent with conventional economic theory and is justified in the context of the new theory of behavioral economics. Based on this theory, the present study seeks to show by extracting verses from the Qur'an that individual human decisions are often not rational and that there is always evidence of behavioral bias in people's decisions within the framework of Islamic economics. By examining the verses extracted from the Holy Quran, the results show that the limitations of Islam such as religious beliefs and religious beliefs require that human decisions are far from pure rationality and that humans are more like ordinary humans. Behaves rather than economic man. And this is the very notion of human behavior.