Process of forming unethical behavior in Business Ethics: A Grounded Theory Study in Isfahan Market

Business ethics is an important factor in reputation, gain profit and economic development. Unfortunately, ethics have not been executed in Iran's market. Accordingly, the aim of the present study is to investigate the process and the factors causing the gap between theory and practice in employing ethics. To this aim, ten participants were selected based on snowball sampling in Isfahan market. Data were collected through unstructured interview. Method for data analyzing was grounded theory. Findings of the present study showed that every person has confronted with two kinds of factors. The internal factor, human soul, was the most important reason for not executing business ethics. However, external factors such as parents, clergymen, rules and etc were also effective in creating the gap. Based on the results of the study, faith of each person help to fill the gap between the theory and practice. The results are useful in educational and research policy-making.