Laying the optimal quality of services based on the rating of gymnasium (Case study of Poursharifi gym, Tabriz)

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Article Type:
Case Study (بدون رتبه معتبر)
Abstract:

The aim of this study was to provide a suitable context for the optimal quality of services based on rating of gymnasium. This research is an applied and descriptive-analytical research that has been done in the field. The statistical sample included experts in the field of quality of gymnasium and sport places services, university professors in the field of sports places and facilities management, and experts and heads of delegations and gymnasium of Tabriz city. In another sample, 302 people were selected from the customers of high-ceiling Poursharifi gym based on Cochran's formula and cluster random sampling method. The Analytic Hierarchy Process (AHP) method, the mathematical method of the algorithm, the K-nearest neighbor (KNN) algorithm, were utilized for standard rating of gymnasium based on rating using SPSS, Excel, expert choice, and Matlab software. The results showed that based on the geometric average, the quality indicators of gymnasium services can be rated in 5 clusters. According to the results, the highest weight belonged to the equipment and gym standards and the lowest weight to Aesthetic features of the gym. Finally, according to the codes written, the studied gym is 1 star based on the customer scores and the comparison with expert standards.

Language:
Persian
Published:
Sociology of Sport, Volume:6 Issue: 16, 2021
Pages:
123 to 149
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