Analysing the Impact of Total Quality Management and Entrepreneurial Orientation on Performance of SMEs

The purpose of present research was to consider analysing the impact of Total Quality Management and Entrepreneurial Orientation on Performance of SMEs. This Practical research was done by using descriptive- correlation method. The statistical population of the study consisted of 460 managers of SMEs in Jay Isfahan industrial town. 210 managers determined randomly as the sample size by Krejcie and Morgan Table. To collect data, three questionnaires of Total Quality Management of Jayaram(2010), Entrepreneurial Orientation of Hughes and Morgan(2007),and Firm Performance of Sahoo and Yadav(2017) were used. The validity of the questionnaires was confirmed by the content validity and validity of the structure and its reliability was achieved by cronbach'salpha method of 0/819,0/822,and0/88 6,respectively. The data was analyzed by structural equation modeling in MPLUS advanced software. The research findings showed that total quality management and Entrepreneurial Orientation have a positive and meaningful effect on Firm Performance. According to the results, Total Quality Management and Entrepreneurial Orientation has a great influence to improve the performance in SMEs.