discourse Analysis of the Islamic Revolution leaders of Iran in cultural consumption

Today, we see that in all countries, cultural consumption is planned, in the sense that governments, with policies, seek to be able to expand their pattern of autonomous cultural consumption at all levels of society. These policies may be based on a system of values ​​and norms and are desired by the people, or they may be a reproduction of religion in the field of culture or ideologies of the ruling class. Looking at it from any perspective, we find that understanding how politicians and elites view cultural consumption in a society is absolutely essential. In this research on qualitative paradigm, the main question is what is the discourse of the two Imams of the Islamic Revolution in the field of cultural consumption. "Wali's Thought" in accordance with the "thinker-centric" model, we have tried to extract and explain the elements and signs of discourse and finally explain the discourse model of the two Imams in the field of cultural consumption. According to the results of this study, the discourse of cultural consumption in the thought of the Imams of the Islamic Revolution includes fifteen basic elements that these ideological elements are based on five dimensions of insight, knowledge, orientation, method and action of cultural consumption and around the central sign of monotheistic cultural consumption in Islam , Culture and Iranianness and are consolidated in three goals: short, medium and long term.