The Modifying Role of Social Capital Dimensions in the Impact of Technological Dynamics on Entrepreneurship Development (Research Sample: Social Network-Based Businesses)

This study aimed to investigate the moderating role of social capital dimensions in influencing technological dynamics on entrepreneurship development in social networking businesses. This study was a descriptive survey based on research method and correlation and type of research was applied. Experts familiar with the development of business in cyberspace, which has experience in this field and the directors and experts of the companies active in the network of businesses based on the accelerator centers in Tehran, which is about 500 people, is the statistical community of this research. Were formed. 220 people were selected by cluster sampling. In the present study, entrepreneurship development, technological dynamics and social capital, which Pedro et al. (2018) used in their research, were used after translation and localization. To measure the validity and reliability of measuring instruments, the results of the model were cited. To analyze the data, structural equation modeling with partial least squares approach was used with Smart PLS3 software. The results of the assumptions test showed that technological dynamics has a positive and significant effect on entrepreneurship development. Also, two dimensions of structural and communication capital have a positive and significant effect on entrepreneurship development. The study of the effects of the modulation of social capital dimensions showed that only the structural dimension in the impact of technological dynamics on the development of entrepreneurship in the social networking business has a moderating role