A Structural Model for the Effect of Media Advertising on Sport-Based Lifestyle by Explaining the Mediating Role of Body Management Re-Identification (From the Police Force Point of View in Tehran)

The study is to present a structural model of the effect of media advertising on sport-based lifestyle by explaining the mediating role of body management re-identification (From the Police Force Point of View in Tehran). The method of study was a correlational one based on structural equation modeling. 400 police officers in Tehran were selected by cluster random sampling. The method of data collection was field and using a questionnaire. The data was analyzed using SPSS25 and AMOS24 softwares. The results showed that the direct and standardized effect of media advertising (p= 0/017, β= 0/49) on body identity is significant. Also, the direct and standardized effect of body identity (p= 0/012, β= 0/37) and media advertising (p= 0/00, β= 0/61) on sport-based lifestyle is significant. The direct effect of marriage and education on sport-based lifestyle was 0/11 and 0/26, respectively, which showed a significant relationship. But the relationship between age and sport-based lifestyle was not significant (P> 0/05). It can be concluded that sport-based lifestyle can be effective through media advertising by body identity.