Presentation of Ticketing Framework for Sport Mega Events in Iran

The study is to provide a framework for ticket sales for mega sport events in Iran. The research method was Grounded Theory, which was conducted in the form of interviews and content and structural analysis of interviews by Strauss and Corbin method. In order to gather the expert information, the Sports Federation Marketing Committee Officers, Sports Club Marketing Committee Officers, Ticketing Experts, University Professors and Experts totally 11 persons selected in a purposeful and judgmental manner as the sample and interviews continued until theoretical saturation. On the basis of the paradigm model components, 8 causal factors, 4 contextual and contextual factors, 7 intervening factors and 8 strategic factors were identified. Finally, the results showed having a ticketing framework for mega sport events will be of cross-sectional(profitability and earn money)and long-term (creating social demand and increasing the number of spectators, attracting more financial sponsors and income security) consequences. According to the research paradigm model, it can be more profitable through culture building, outsourcing, sales strategy, utilizing consulting services, pricing, human resources empowerment, making and transparency measures in the direction of providing a ticketing framework in mega sport events and in the long we will see creating social demands, event security and increasing the number of spectators.