A productivity Model of Specialized Sports Programs for Women in Iranian Sports Channel with the Data Theory Approach of the Foundation

The study is to present the productivity model of specialized women's sports programs in the Iranian sports channel with the data theory approach of the foundation. The method of the study was qualitative and exploratory. The statistical population was a group of media professionals with academic teaching experience or activists in the field of sports and media, sports promotion specialists in the media and familiar with it, sports experts and officials, sports programmers, policy makers and sports consultants of the Seda. The sampling method was non-probabilistic sampling, with purposeful selection and with maximum variety or heterogeneity. The sample size in this study was 16 people. The interview measurement tool was open and was analyzed based on three stages of open, axial and selective coding.
 Based on the data analysis, 114 basic concepts (open source), 25 core code and 5 selective code were identified. Finally, it can be said that the proposed model, which has been developed according to the opinion of experts and experts can have positive effects on the productivity of women's sports programs.