Methods of persuasion in Attar's sonnets based on Roman Jacobsen's theory of "verbal communication process"

Roman Yakubsen, one of the most prominent theorists of Russian formalism in his theory of verbal communication model, stated that any verbal communication between the narrator and the narrator is based on six factors: sender, receiver, communication channel, contact, code and subject. One of the communication patterns in the recent model is the "persuasive role". The orientation of the message is in the role of persuasion towards the audience and the speaker tries to communicate with the audience by using the sentences of command, prohibition and supplication. , "Theme" and "audience" are seen in such a way that beyond each of the mentioned axes, the poet uses language tools to persuade a message in the audience. The present article descriptively-analytically and using library resources examines the methods of persuasive ethics and its axes in Attar's lyric poems based on Roman Yakubsen's theory of verbal communication. The results of the present study show that persuasion has a special place in Attar's lyric poems. More persuasive role in three axes; Religious and legal, social and cultural, and behind these roles, the poet encourages issues such as: leaving the world, avoiding hypocrisy and happiness, and so on. In addition to the observance of theological points and arrays that have created a lot of literary value for this work, the appropriate and frequent use of persuasion as an educational method has added to the educational richness of his sonnets.