A Study Of Neural Marketing With A Review Approach

The term neural marketing began to take shape in the late 1990s. It is a discipline that combines knowledge from different disciplines such as neuroscience, psychology, marketing and sociology. Neuromarketing is the knowledge of processing information and decisions made by humans and examining how businesses relate to the brain in detail in a scientific journal. It's significant with marketing. ”The nature of neural marketing is to better understand and understand the consumer's way of thinking, feelings, suggestions or their preferred value. Neural marketing finds its application in various fields such as innovation, product modification, pricing strategy, link building and others. The goal of neural marketing is to better understand and read the needs, motivations or values of the customer. This is a kind of prediction of consumer behavior and their response to certain stimuli. Thus, neural marketing has emerged as a new field of marketing that deals with the subconscious reaction of consumers to marketing materials such as brands, products and product lines.