analyze the semiotics of TV commercials of chanel One from the perspective of religious values

In Iran, TV commercials are considered as the most popular means of advertising. Television commercials can be studied and analyzed from different dimensions. It can be assumed that the IRIB intends to reflect and recreate religious and moral values ​​in all its activities and programs, including commercial advertising. Therefore, the main purpose of the present study is the semiotic analysis of the commercials of the One Sima network from the perspective of religious values. The research method is qualitative and John Fisk's semiotic method has been used specifically. The study population in the present study includes commercials of One Sima network in the period of April and May 1399, which have been extracted separately. The total number of advertisements in April was 43 and in May it was 62 and the research sampling method was purposeful sampling. In this study, 22 ads were selected that contained religious values. In order to semiotics the mentioned ads, coding tools were used and in order to analyze the data, the John Fisk approach was used. Based on the findings of the present study, the religious values ​​extracted from the TV commercials of the Islamic Republic of Iran TV in April and May 2016, including helping the poor and paying alms, paying attention to home and family and respecting the elderly , The value of work and national effort and self-confidence, parenting and spending time for children, the category of helping the spouse, work conscience, the category of worship, faith, piety and righteous deeds, saving, truthfulness, paying attention to health advice and health and the value of counseling . Therefore, it can be said that commercials have the capacity to represent religious values, so this media tool can play an important role in transmitting religious values ​​in Islamic society.