The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol

Social responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior is. The aim of this study was to investigate the influence of social responsibility and perceived quality is the preferred brand in the Bank's export Amol. This descriptive study was correlational and the type of applied research. The study population included all Amol export customers that make up the basis of the relationship between Cochran's sampling of 385 randomly selected and validated questionnaire survey was distributed among them. The data were analyzed using structural equation models were used. The results showed that the social responsibility of the bank on perceived quality and brand preference has a significant impact. The effect of perceived quality brand achieved significant brand preference.