The Mechanism of Media on the Agenda Setting during Public Policy

This paper searches the importance of middle roles of media in modern societies (among government & people) in relation to the targeted subsidies plan and its reflection in public opinion & policy. So we have shown that the mass media as one of the influencing factors on public opinion which promote their issues at the community level and how some of these issues placed public policy priority. Therefore we use three mechanisms; agenda setting, priming and framing as theorical framework which used models of media during news coverage .Consequently, our press investigation, each one prefers targeted subsidies with related procedure of organizational principles and its specific rules of media and each one benefited differently from above mechanism .Each of this ways, on the one hand reflects the attitude and the issue of subsidies to public opinion (and vice versa) on the other hand illuminate the interaction between media and policy making