The factors that influence on the cultural identity of Iranian students in the social network ( Case Study: Facebook, Telegram and Instagram(

Today, virtual social networks as a platform for the transmission of cultural messages play an important role in shaping cultural identity; The present study aims to investigate the factors affecting the cultural identity of Iranian students of virtual social networks. The research population is 385 students with high social networking (Facebook, Instagram and Telegram) students selected by multi-stage cluster sampling. Data collection tool is a researcher made questionnaire. Based on the findings, there is a significant relationship between the independent variables of presence and interaction, the type of network, the motivations for using the network, and the motivations of intercultural adaptation of students with the dependent variable of cultural identity. The results of path analysis indicate that the motivation to use the network with 0.71 of the path coefficient the most factor and the type of social network with 0.14 of the path coefficient has the least impact on cultural identity; according to the final model fitted in the components of cultural identity, According to the final model fitted in the components of cultural identity, the social system with 0.74 of the path coefficient relative to the language with 0.44 of the path coefficient has the most impact from independent variables. Based on the results, it is necessary to determine the needs and motivations of students in the field of prior to any policy-making, decision-making and future orientation in the field of social networks by policymakers and custodians Purposeful use of networks and in the field of intercultural adaptation.