Phenomenology Explanation of Effective History on Economy and Export Performance of Iranian Oil Products: Mixed-Method Research

Organizations enter into the international competitive markets because of different motivates such as: gaining international reputation, achieving long-term growth, increasing profitability, taking advantages of economies of scale, domestic market maturity, the intensity of competition in domestic market, governmental rules and regulations; but actually all of the companies concerns of organizations is to improve export performance. Given the sanctions on the oil industry in Iran and the lack of a comprehensive model of export performance of Iranian petroleum products, this research can help improve and develop this industry in global markets. The statistical society of this mixed research method includes Iranian Petroleum Exporters Association. According to the first qualitative research, non-probability and snowball sampling method was used in this research; for gathering information, 7 semi-structured depth interview was used. Regarding the quantitative research in the second study, probable and random sampling method was used in this research. A Likert Spectrum Questionnaire of 5-point scale was used to gather information. In the first study, after open, pivotal and selective coding and using Atlas qualitative software, recommended antecedents of Iranian oil products export performance includes: market orientation, marketing mix, company resources, and macro environmentand export performance itemsof Iranian oil products includes: financial performance, customer retention and customer satisfaction. In the second study, 19 variables with several cases and continuity domains were proposed. 57 items were used to measure structures and all 16 hypotheses were supported.