Identification and analysis the Key Factors Affecting Urban Creativity With the scenario writing approach(Case study: Rasht metropolis)

The expansion of different problems in cities has clarified the necessity for comprehensive attention to useful strategies to optimize the life of residents in cities. In line with these new developments, new concepts and terms like creative city entered the area of urban management and planning and was used by urban scholars and planners for describing the new roles and functions of cities.Cross impact analysis is a method for identifying the key factors. Micmac software was used for this analysis.In this regard, the results of studies indicated that seven factors (Modern technologies, Tourism quality, Access to internet technologies, Educational programs and activities, Variety of job opportunities, Handicrafts and local exhibitions and Number of entrepreneurs) can be identified as the key factors in creating the creative city of Rasht. Then, a 21 * 21 cross matrix was designed for seven key factors based on the possible states of Rasht development with a creative approach to prepare the scenario portfolio and it was then provided to experts along with a questionnaire and a guide on how to respond. The data collected at this stage were entered into scenario wizard software for analysis. Based on the combination of 21 probable states, 2187 hybrid scenarios were extracted including all probable states and the progress of Rasht creativity development in the future. The scenarios provided by the Scenario Wizard software included:- Four scenarios with high compatibility- 1542 scenarios with low compatibility - and 641 scenarios without compatibility