The soft power of the Islamic Republic of Iran in public diplomacy with rival countries

The purpose of this study is to answer the basic question of what elements are the sources of Iran's soft power and how can they be used in competition with the soft power of countries active against Iran in the context of public diplomacy? For this purpose, twenty sources of soft power in Iran were examined using the method of thematic analysis, the final model of which is summarized in "Resistance and Progress". The main rivals of soft power are Iran, the United States, the United Kingdom, Turkey, Iraq and the United Arab Emirates. The success of Iranian public diplomacy depends on progress in the scientific, economic and military dimensions combined with cultural-political resistance to global arrogance.