Strategic Analyse of Supported Lands of Imam Khomeini Port by SWOT Matrix

Purpose of this research is development and optimizing of supported lands, trough identification of strengths, weaknesses, opportunities and threats in these lands.This research has done in two phases; first phase is identification of factors affecting supported lands and general condition of BIK port using foretime researches.In second phase, factors prepared in a questionnaire and distributed between statistic samples.126 numbers of questionnaire were answered. Descriptive statics shown that repliers were covering bulk and container experts , port and maritime affairs experts, research advisors, manager of port and maritime operation and active merchants in BIK port.In this research T test is used for specifying condition of 24 effective factors on supported lands and SWOT matrix is used for classification of these factors. Most important results of T test are as follow:Fundamental substructure such as electrical power, fresh water, and firm’s independency (strengths) .lack of modern load/discharging machinery and logistic soft wares (weakness). Willing of CIS countries for transiting cargo from BIK port and feasibility of supported lands development (opportunity).development of 2700 hectare of Bandar Shahid Rajaee and complicated administrative paper works (threat).Adequate strategies were proposed for each possible case, such as physical and substructure development strategy. Development and improvement of access roads to the hinter lands, reinforcement of publicity and marketing on capability of hinterlands and decision on use of present transportation capacities.