A strategic model (TOWS) for the development of the silk industry with emphasis on its role in rural development

Due to its potentials and facilities, the silk industry can be developed in various ways and play a strategic role in rural development. This study aims to provide strategies for the development of the silk industry in the country in order to enable development, especially in the rural sector. To this end, first, using literature and interviewing experts in this field, 12 external points and 11 internal points were identified and prioritized. Then, based on a strategic model (TOWS), the development strategies of this industry were determined. The statistical population of this research is 36 specialists and experts familiar with the internal and external operations and environment of this industry and all the collected information has been obtained through the consensus of expert judgments. The results showed that the strategy of reconstruction and strengthening the integration of weaving in the silk value chain is selected as the best strategy. Based on these findings, suggestions are made that can provide a roadmap for policy makers to develop the silk industry and strengthen its competitiveness.