Investigation and Identification of Social Norms in Coastal Cities of Mazandaran Province

The aim of this paper is to investigate and identify social norms in coastal cities of Mazandaran province. The research method is field survey and descriptive survey. The statistical population is divided into two groups of inhabitants of the coastal cities of Mazandaran province and tourism in these cities. The first group consists of a population of 15-45 years, the coastal city of the province with 192941 people and the second group with unlimited population. The research sample of the first group consists of 310 people and is considered for tourists or the second group is 82 persons. The total sample size is 392 people.In order to achieve the research objectives, the hierarchical analysis method has been used for ranking 9 variables, the results of which are as follows: In coastal cities of Mazandaran province in 1395, accountability and consultation with an average of 34% in the first priority, help Giving others an average of 30% in the second priority, observing the coverage with an average of 16% in the third priority, observing social discipline and respecting and giving importance to an average of 5% in the fourth priority, calmly and politely speaking with an average of 4% of the fifth priority , Compliance with rules and conventions with an average of 3 percent of the sixth priority, appropriate behavior with an average of 2 percent in the seventh priority, and Retirement and communication with others with an average of 1% in the eighth priority.