Assessment and Ranking of Effective Factors on Creating Local Identity in Urban Neighborhoods (Case Study: Jiroft City)

The revival of local identity and social belongings have always been emphasized by researchers and urban experts in order to promote the quality of citizen’s life. Investigating and recognizing the effective factors on local identity sense can be used to solve the problem of cities identity crisis and their neighborhoods. Citizens of metropolitan cities are not accustomed to the atmosphere of their neighborhood, and in their mental image, the neighborhood is part of the city. Nowadays, neighborhood has lost its traditional features and caused a feeling of indifference and wondering on their residents. The main effort in this research is identifying and prioritizing factors affecting identity in urban neighborhoods. The research method is descriptive-analytic and data collection is done in library and field study. Data analysis using the Cochran statistical test and the Simple Additive Weighting (SAW) model was conducted. The results show that the most effective factor in identifying the neighborhoods of Jiroft was the Sense of belonging with weight 0.301, and the lowest factor was the participation rate in neighborhood-related decisions with weight 0.175.