Investigating the Relationship Between Brand Equity and Shareholder Communication Quality and Financial Performance in Companies Listed on the Tehran Stock Exchange
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
A brand is a mechanism that helps organizations to gain competitive advantage. The brand's special value, which has become a marketing concept since 1980, is the added value created by the brand name. The purpose of this research is to examine the relationship between the specific value of each brand and the financial performance of firms. Therefore, the subtitle goal of this research is to investigate the relationship between the specific brand value of each company with the shares of its shareholders. For this purpose, information about the Tehran Stock Exchange was compiled for the period of 2011-2015. After the statistical tests, the method of fixed effects was selected and also due to heterogeneity of variance, the model was estimated by GLS method. The results show that the value of each brand has a positive and significant relationship with the financial performance of each company and the quality of shareholder relationships.
Keywords:
Language:
Persian
Published:
Accounting Research, Volume:14 Issue: 53, 2022
Pages:
191 to 210
magiran.com/p2440249
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!