The role of virtual social media context factors in the tendency to spend leisure time with the approach of sports activities

the aim of this study was the role of the underlying factors of virtual social media in the willingness to spend leisure time. this research is applicable in terms of purpose, in terms of research strategy and type of descriptive - correlation research which is applied as a field. The statistical population of all citizens in sabzevar city. for sampling, 400 questionnaires were distributed according to the kind of study methodology. to collect data from questionnaires, the tendency to sport and the role of social media as well as from descriptive and inferential statistics (t - sample t test and regression test) was used to test the hypotheses of the research. The results showed that there is a positive and significant relationship between the underlying factors of virtual social media with tendency to sport. It can be said that 22 % of the changes in sport tend to relate to the underlying factors of virtual social media. Given that among these factors social and informational partnerships have the greatest impact on the willingness to exercise; social media must be more active in informing and informing the community level, in addition to expanding the areas of involvement and activity in the media.