Investigating the Quality of Exported Olives and its Iimpact on the Global Market Supply

Quality food preservation, and paying attention to global developments with the aim of increasing transnational cooperation between producing countries, improves supply in the world market. The purpose of this study is to investigate the factors of maintaining the quality of olive export product and solutions to meet the supply challenge in the global market. The implementation method is descriptive and based on survey. Therefore, according to the conceptual model, a researcher-made questionnaire was prepared in the form of 4 factors and 40 indicators. This questionnaire has been distributed in the statistical population of 50 companies in the field of olive export in Tehran and Rudbar. The results through AHP method and combining coefficients, and pairwise comparison of factors show that the factor of "health, hygiene and environment" and its indicators have the most important role in the quality of exported olives and in the global market supply. After that, "public and private sector policy" is an important factor. Also, a coherent strategy between producers and exporters in global marketing, alignment of supervisory boards, and the creation of a scalable database by regional brands, and the provision of quality information and the authenticity of olive oil have played an important role in the global market supply.