Technological Products, From Idea to Market; Based on Grounded Theory

Neglecting the commercialization of technological products will lead to a lack of productivity and a drop in production indicators among companies active in this field, and this will mean the country's inability to achieve development. This study aimed to investigate the factors behind the commercialization of technological products in Iran. This research is purposefully a practical study, and the statistical population consisted of marketing and commercialization experts. These experts were identified using purposive sampling along with the snowball method. A Grounded Theory Paradigm Model is the method of analysis. We used purposeful techniques and snowballs for sampling. Twenty experts were finally interviewed regarding data adequacy. Accordingly, the main dimensions of the commercialization of technological products have been classified in the form of a paradigm model under eighteen sub-categories and eight categories. The results of the research show that appropriate capacities such as expert human resources are one of the most important factors that make investors and technology-based companies interested in commercializing and implementing such models, be at the organization level