Presentation of strategic planning implementation of ecotourism development in Karoon Dam-3 in Khoozestan Province

In this study to presentation of strategic planning of Karoon Dam-3 Lake , by filling Clawson questionnaire in form of Travel Cost Method (TCM), the analyzing and evaluating of ecotourism demand index were done. to do so, 220 Clawson questionnaires were completed at high season (November 2010 to August 2011). Results of this study are shown that, outdoor recreational value of this area is 3,175,850,000Iranian Rials every month. In order to present ecotourism development quantitative strategic plan for Karoon Dam-3 the “SWOT” method was used. weighted scores for  internal factor evaluation matrix was calculated as 3/12 and for external factor evaluation matrix was calculated as 1/78. regarding the results of  the quantitative strategic planning matrix (QSPM), “the creation of new job opportunities strategy" being based on natural and cultural potentials of this area in order to support handicrafts, protection of cultural identity and to prevent the native's emigration, (ST4) by 4/78 score was recommended as the first priority for ecotourism development in karoon3 dam lake.