Growth Pole Strategy in Health Tourism (Case Study: Tabriz Metropolis) Jalal Mozafari

The health tourism industry can act as a driving force and develop ancillary industries.Often the development of health tourism takes place without planning, although there are cases where tourism is deliberately planned using the growth pole strategy.This strategy includes creating health tourism facilities in places that are strategically suitable as centers for promoting tourism development and health development. The present study tries to evaluate the pattern and model of growth pole in health tourism. In this research, the Delphi method and the Likert scale (5-1) have been used with the consensus and agreement of experts and specialists and through a questionnaire and in Excel environment. The Delphi method is a method to reach the consensus of experts on various topics and after approval, it is known as a theory.This agreement is expressed as the percentage and average response of experts. A percentage above 51% indicates the consensus of the elite and less than 51% indicates a rejection of the theory. Findings show that the city of Tabriz has the necessary capabilities to become a health tourism hub by considering the growth pole strategy.