Producing Social Media Content Based On the Attribute of Personality and Learning to Increase Media Literacy

according to achievements, People type of personality effect to their noticing to media and their level of learning. So one of the reasons that media has different effects to different people, is people differences of personality. Therefore, if content can be produced based on the attribute of personality and learning, could be hopeful to be more affective. Condition of social media producing content based on the attribute of personality and learning.

In this research with mixed method, the difference of people personality and learning is gained by questionnaires and conceptual model is figured by interviewing active men and women in media and psychology.

The most important achievements of this research are:1- Agreeableness has an inverse relation with learning method of objective experience. 2-Psychoneurosis has a relation with learning method of view reflection and there is an inverse relation between extraversion-introversion, responsibility and learning method of view reflection. 3- In this research, the ideal pattern of producing content is showing as a paradigmatic model. In this model the relation between some items creates pivotal phenomenon and some strategies are offered, which can create ideal conclusions.

With noticing to people attribute of personality and learning, can produce applicative content in social media and therefore, with raising potency of understanding, can increase media literacy.