ONDUCTING AND ANALYZING THE DATA OF AN ASSOCIATIVE EXPERIMENT IN LINGUISTIC RESEARCH

The author of the article focuses on the scientific methods used to obtain and analyze linguistic material in linguistic research, namely the method of linguistic experiment and the quantitative methods used to analyze its data and the method of semantic interpretation. The experiment occupies a leading place in linguistic research as the main way of researching and constructing reality. In psycholinguistics, the experiment involves the joint interaction of the experimenter and the subject, aimed at performing pre-composed experimental tasks and studying possible changes and relationships. The methods of analysis and interpretation of experimental data are based on quantitative measurements, with the help of which the quantitative indicators obtained during the experiment can be generalized and brought into the system, as well as on the construction of models for measuring the object of study through the analysis of semantics. The combination of psycholinguistic, quantitative and general scientific methods is a productive way to solve the problems of the experiment