Media and strengthening the soft power of the Islamic Republic of Iran in the international arena

This study aimed to investigate the role of the media in strengthening the soft power of the Islamic Republic of Iran in the international arena, which was conducted using a survey method. The statistical population of this research is the professors of political science and communication sciences in Tehran. After repeated studies and identification of professors who have more aristocracy to current issues of politics and media. Due to the limited number of the target population, 65 people were selected as the statistical sample. A questionnaire was used to collect data. The results of t-test showed that the average score obtained for the role of media in amplifying soft power was above average. Therefore, the media has a favorable role in strengthening soft power. The results of examining the role of media in strengthening the components of soft power showed that the average score obtained for economic, cultural and political components was above average and for the scientific component was moderate. This shows that the media in strengthening cultural power, Economic and political, has played a desirable and influential role and has played a relatively desirable or moderate role in strengthening scientific power. There was also a significant difference between the role of traditional media and traditional and modern hybrid media in strengthening soft power. Based.