Survey on Media Literacy of Radio and Television Program Producers (Case study: Mazandaran Radio and Television Center)

In the recent decades, advanced technologies in production, infrastructure and devices for providing content and services have been provided. The audience can use the media of their interest at any time, with the desired devices .Accordingly, there are many differences in the level of media literacy of the people. This study seeks to determine the level of media literacy of the producer of programs in the Mazandaran broadcasting in terms of the component of understanding media messages.The present research has been collected in terms of descriptive-analytical type and information required for the research is library and survey methods.The research tool is a structured questionnaire, after evaluating its validity and reliability, according to the quality of participation, it was provided to 50 producers of Mazandaran broadcasting programs.The research results show that the level of media literacy of the respondents in radio is more than television and cyberspace. Awareness and promotion of community culture and culture building, especially in the field of using new communication technologies is one of the basic strategies in this field. Also, according to the results, the producers of Mazandaran Radio and Television have a relatively higher level of media literacy. However the researcher's observation and knowledge of the statistical community and the spatial domain of the research indicate that the respondents have low media literacy which should be increasing in other ways.