Explaining the Drivers of Women's Entrepreneurial Opportunities with a Multi-Criteria Group Decision-Making Approach

Today, entrepreneurship evokes concepts such as innovation, resiliency, creation or restructuring of an economic unit, satisfaction, and independence. Given the importance of opportunities in the entrepreneurial process, this study seeks to identify, prioritize, and the relationship between the drivers that affect the emergence of women's entrepreneurial opportunities. Therefore, this research is applied in terms of goal and descriptive data collection. The statistical population of this study includes female managers of the municipality of District 5 of Tehran, and for data collection, a purposive sampling method was used. The literature review was used to identify the drivers of women's entrepreneurship opportunities. The priority of drivers was calculated with the best-worst method (BWM), and the gray DEMATEL technique (GDEMATEL) was used to determine the cause-and-effect relationships of drivers. After a comprehensive review of the literature, 12 drivers were identified that affected women's entrepreneurial opportunities. Based on the BWM, the driver of individual creativity, entrepreneurial awareness, and self-efficacy felt were the first to third priority. Based on the GDEMATEL, the motivations of the driving forces and personal disobedience were recognized as the most influential drivers in the emergence of women's entrepreneurial opportunities.