Turkey’s Public Diplomacy in Peripheral Areas: From Cyber Space to Branding

Using diplomacy has been always of great significance for great and regional powers in order to affect other countries. Meanwhile, public diplomacy is considered as one of the most practical types of diplomacy due to its dynamic and transforming nature. In the last decade, the Republic of Turkey has entered into the sphere and tried, on the basis of his capabilities, to promote its influence in peripheral areas. The main purpose of the present paper is to address this question: “what are the means and basis of Turkey’s public diplomacy in the peripheral areas?” The hypothesis of the research states that Turkey, especially from 2010 inwards, has used a variety of its public diplomacy tools with regards to short, medium, and long term priorities. This country has exploited its media and cyber capacities for short-term, its public relations, companies, NGOs and diaspora for medium-term, and its cultural and branding diplomacy for long-term priorities. It should be mentioned that this findings have been concluded through library resources for describing and analyzing this phenomenon.