Analysis of Household Behavior to Decrease Pollution in Kerman City: Partial Least Squares

People in the society directly and indirectly contribute to air pollution. Therefore, besides being an organizational and governmental responsibility, the participation of individuals in this matter can be significant in air pollution control. Using the developed theory of planning behavior, this study analyzed the behavior of households to decrease air pollution in Kerman City by investigating pollution, vehicles, electricity consumption, green spaces and reused and recycled appliances. The method of this research was quantitative in terms of the nature of data and practical in terms of purpose. The statistical population was all the households living in Kerman City, due to the lack of access to all the households in this research, 384 households were selected from the available sample. The data analysis tool used in this research was structural equations. The results showed that the variable of perceived behavioral control is the main driver of the intention of households to reduce air pollution, followed by the variables of attitude, mental norm, and past behavior had a direct effect on the individual intention of households to reduce air pollution. In order to reduce pollution and increase the health of households and reduce pollutants in this city, it is suggested to use fewer private vehicles and use public vehicles, plant trees and increase green spaces, and cooperate with the government to reduce the production of greenhouse gases.