Develop a conceptual framework and effective components on the satisfaction and loyalty of electronic portals in the field of tourism

Today, many business processes are embedded in the electronic space, and many services are now offered in cyberspace. The rapid growth of the Internet has also dramatically changed the operating environment of the tourism industry. Service centers, as one of the most important elements of the tourism industry, provide a variety of electronic services to tourists through their portals. In the early years of the development of the Internet and e-business, organizations and companies sought to develop more portals, increase web pages and attract more visitors to their portal, but in the year Recently, improving the quality of portal services has become a higher priority. Considering the importance of satisfying stakeholders in the field of tourism and the need to create competition between tourism centers, this study, based on studies and theoretical perspectives, has developed a conceptual framework and identified components of satisfaction and loyalty of electronic portals. Content analysis used. Based on the available literature, different models have been used to measure the quality of portal services. One of the most comprehensive and advanced models is the EQual model. This model is the result of 4 edited versions of WebQual models. The results of research conducted using this model confirm its high capability in measuring the quality of electronic services. This model has three dimensions: "usability", "information quality" and "service interaction".