The Impact of Strategic Management of Human Resources and Internal Marketing on Human Resource Development Policy in Knowledge based Companies

The purpose of the research is the impact of strategic human resource management and internal marketing on human resource development policy with the mediating role of job satisfaction and organizational trust in knowledge-based companies. The research method is practical in terms of purpose and descriptive of correlation type according to the method of data collection. The statistical population of the research is all the employees of knowledge-based companies located in Pardis Technology Park of Tehran in 2022. Also, the number of 384 people was determined as a sample using Cochran’s formula, and 415 questionnaires were distributed using available sampling method, and 387 questionnaires were collected. The reliability of the questionnaire was evaluated by evaluating Cronbach’s alpha coefficient, which was 0.775. The results of research hypotheses indicate that internal marketing and strategic management of human resources have an effect on the job satisfaction of employees and the role of organizational justice and procedural justice on employees’ organizational trust has been shown and the role of organizational trust on the job satisfaction of employees was stated, and job satisfaction and organizational trust play a role in the development of human resources.