Evaluation of ethics-oriented behavioral culture model among Iranian Premier League football spectators

The purpose of this study was to test the ethics-oriented culture model among the football spectators of the country's Premier League. This research is applied and survey method. The statistical population of the study was the spectators of sports teams from 6 regions with the most attendance in the previous seasons of the Premier Football League. Finally, 414 people participated Using cluster random sampling method was surveyed. The data collection tool is a questionnaire that has been reliability test with Cronbach's alpha and validation by confirmatory factor analysis. Hypothesis was tested by structural equation modeling using SMART Pls software. Findings showed that Social factors at the rate of 0.325, economic factors at the rate of 0.329,individual and psychological causes at the rate of 0.493, media and television at the rate of 0.625, Legal factors and cultural policy making at the rate of 0.248, facilities at the rate of 0.411, managerial factors at the rate of 0.615, educational factors at the rate of 0.209, demographic factors at the rate of 0.331and well -known sports people at the rate of 0.281affect the validity of the ethics oriented culture model. Therefore, media-related factors and managerial factors with about 60% have the most impact on the validity of the ethics-oriented culture model. Football decision makers need to pay more attention to these dimensions.