The Role of Modern Media in Advancing National Interests (Theoretical Perspective)

Modern media are recognized as the main actor of human life in the 21st century as social media. This act at all levels, including the macro level, such as the introduction of lifestyle, macroeconomics (both the global economy and the context of the current world economy), the formation of new politics, as well as at the micro level such as local identity, nutrition style. In this re g a rd, the national interests of countries have also changed. In fact, states must re-examine their national interests in all respects with regard to the role of the media. This study examines the impact of the media on national interests. In fact, modern media, like the Internet, has the capacity to protect and advance the country's national interests, both domestically and in te rn at i o n a l l y. At the domestic level we can mention increased public participation, in crease in awareness, and transparency on all issues, reducing government s p ending, preventing rent-seeking, e-government and more. At the in t e r n at io n al level, promoting national security, reducing vulnerability, actively pa rti ci pating in international developments, promoting our norms and identity at a global level. They are possible with modern media due to their function and capacity. In all these areas, the nation's national interests in the economic, se curity, cultural and social spheres will be fulfilled. Of course, attention m u s t be paid to the power of internal media, media literacy, work in the media, and the reduction of the negative effects of new media.