Identifying the effective factors on the strategic plan of internal product sales of knowledge-based companies (case study: medical leech breeding)

Considering the current economic conditions of the country and the need to implement a resistance economy to get out of recession and economic crisis, relying on power and domestic production has become more important than in the past. Therefore, you should try to strengthen and expand knowledge-based companies that are the main arm of domestic production. In knowledge-based companies, economic growth and job creation are realized in proportion to innovation capacity. Therefore, the purpose of this study is to identify the factors affecting the strategic plan of domestic product sales of knowledge-based medical leech breeding companies. This research is based on the Delphi technique and interviews with experts in the company knowledge-based research has been done. The information was collected using the snowball sampling method with 15 experts, including university professors, experts and experts, and managers of knowledge-based companies in the field of medical leech production. The model of the strategic plan for the sale of internal knowledge-based products has 7 dimensions, which are: knowledge-based products, market communications, customer support, management factors, human resources, innovation and financial resources, and 23 indicators.