Evaluating factors affecting the satisfaction of war tourists in Iran to make sustainable decisions about the parameters influencing the quality of travel using the quality function deployment method

The purpose of this study is to identify and analyze the factors affecting the satisfaction of those present in war tourism trips that visit the operational areas of the holy defense in the south of the country in the form of travels of the Path of Light in order to adjust the effective factors in accordance with these findings. On quality, he made sustainable decisions.

In the first phase of this study, interviews were used to identify factors affecting visitor satisfaction and factors affecting travel quality. The identified factors affecting visitor satisfaction have been validated using a questionnaire distribution and factor analysis, and finally, based on these criteria and using a performance expansion matrix, the factors affecting the quality of these trips have been ranked.

This study, while identifying a list of factors affecting the satisfaction of tourists and measures affecting the quality of travel, showed that as the most important factor affecting the satisfaction of tourists, they tend to have more access to entertainment and leisure in order to enjoy more. The involvement of most other institutions and organizations and the use of their subtleties was also identified as the most important qualitative factor influencing the research.

Originality/Value:

 The issue of quality management in tourism still needs more scientific attention. The use of quality science development method has been able to translate the call of visitors as war tourism customers to understandable concepts for the relevant organizations and help them make appropriate decisions and remain faithful to their decision.